39 - Fundamentals of Transforming your SaaS Marketing with Mervyn Alamgir

In this podcast we had an opportunity to interview Mervyn Alamgir who is the head of digital marketing at TIBCO. Mervyn is a good friend and a well known digital leader in the B2B space. We will discuss: How to transform SaaS organizations with digital and MarTech? How to enable a change environment while building trust with sales? Tips to overcome marketing challenges in enterprise organizations. and lot more Follow us at www.analyticstodaypodcast.com or leave us your reviews on Google or Itunes