MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology.
In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies.
This rapid change requires organizations to follow a strong process to implement marketing tech.
In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization.
These steps apply to big or small companies.
Alignment
Requirement
Research
Recommendation
Implementation
Training
Governance
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