68: Demystifying Digital Buying Behavior with John Horn

2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show: Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how you can use this for your organization. Changes in the paid search landscape and how to adap. Google tag manager changes and how it will impact organizations and much more... Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com Support the show (https://www.patreon.com/analyticstoday)