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AnalyticsToday Podcast
From Search Engines to Smart Conversations: AI Analytics Journey
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From Search Engines to Smart Conversations: AI Analytics Journey

Watch this show on YouTube: https://www.youtube.com/watch?v=AgkRIxKT14g

In today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey.

Here is what's covered:

1. Single channel analytics and marketing

2. Multi-channel/OmniChannel analytics

3. Attribution analysis

4. Marketing Automation

5. Machine Learning

6. Personalization

7. Open Garden

8. Customer Data Platforms

9. Real Time Personalization 1

0. AI based personalization

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